Software & operations for small teams

Your business is running on duct tape. AI promised to fix it, but it can't

The fix is rarely one big project. It's working alongside your team to identify gaps, make a real improvement in days, then build on it before starting the next one. Small fixes that compound.

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How we work

Diagnose first.

It's easy to start fixing the wrong problem. Before doing anything, we sit with your team and watch how the work happens. Where does information get lost? Where does the same task get done three times? What's the real bottleneck, not what everyone assumes it is?

Find a quick win immediately.

Almost every business has a same-week improvement hiding in it. A cleaner spreadsheet. An automation that saves an hour every Tuesday. A template that stops a back-and-forth. We ship that first. It earns trust and gets us into your system before we touch anything bigger.

Compound the value.

Each quick win points to the next one. Over months, what started as a small fix becomes the operational backbone your team relies on.

A case study

When a Florida political consulting firm first showed us how they tracked school board races, it was a single Google Sheet. One tab per district. Their team manually visited each county's board of elections website, copied candidate data into the spreadsheet, and pasted Google Drive links to filings. It was inconsistent and hard to read.

We cleaned up the spreadsheet that same day. Just made it easier to use manually. That was the entry point, and a chance to learn the process.

While reformatting it, we noticed something. Every county's board of elections site ran on the same backend, with identical page structure. We built a scraper that pulled candidate data across every Florida district automatically and dropped it into a new tab of their existing Google Sheet. Their team didn't have to context switch anymore. The data just started showing up.

As the dataset grew, the sheet got cumbersome. So we spun up a basic web app to host both the scraped data and the team's manual additions, with simple auth and permissions.

Once it was a web app, we could build things that weren't possible in a spreadsheet. Scoped permissions allowed the team to share access with clients. Favorited candidates and districts. A changelog so users could see updates as they happened. Filters to hide races they didn't care about.

Now we're adding additional fields and creating dashboards and alerts.

A Google Sheet became a real-time monitoring platform that they now share with their own clients. We never did a "big launch." Each step was small enough to ship in days. Each one set up the next.

What we build

Custom internal software.

Tools built to fit your team, not off-the-shelf SaaS that almost matches. Web apps, dashboards, scrapers, integrations, etc..

Web infrastructure and security.

Configuration, hardening, and ongoing maintenance for client-facing sites. The boring stuff most teams ignore until something breaks.

Process and workflow fixes.

Sometimes the right answer isn't software. Sometimes it's a process change, dropping a tool you don't need, or a different way to do the work. We figure that out together.

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Not sure what your business' problem actually is? Let's figure it out together.

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